For Customer Experience Professionals

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	February 27, 2008 User-Generated Content in International Markets Mastering the Translation Challenge by Zia Daniell Wigder with David Daniels

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Executive Summary

Companies are trying to determine the best way to add user-generated content (UGC) to their international Web sites.

Key Questions

• How should companies integrate UGC into their international Web sites?
• What are the best options for companies wishing to translate UGC on their sites?

This is an excerpt

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