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July 26, 2005 Using RSS As A Marketing Toolby Charlene Li with Henry H. Harteveldt, Thomas Powell, Chloe Stromberg, Tenley McHarg |
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This is an excerpt
Executive Summary
Despite its resemblance to the Wild West, best practices for how marketers can use Really Simple Syndication (RSS) are already emerging. In this second of two reports, Forrester outlines why marketers should experiment with RSS, especially marketers with customers who fit the profile of early RSS adopters. Even if it's something as simple as putting press releases in an RSS feed, marketers will benefit from early exposure to distributing information via RSS — and receive valuable feedback from key constituents on what types of content they would like to have.
TABLE OF CONTENTS
- How Marketers Can Use RSS
- RSS Also Provides New Advertising And Marketing Options
RECOMMENDATIONS
- Experiment With RSS While The Risks Are Low
- Supplemental Material
- Related Research Documents
This is an excerpt
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