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For Business Process Professionals

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September 27, 2004

Using Supply Network Influence To Tame Demand Variability

by Noha Tohamy

with Navi Radjou, Jessica Harrington

This is an excerpt

Executive Summary

Vendors like IBM, PeopleSoft, and BearingPoint are touting the concept of demand-driven supply chains, which calls for firms to sense and respond in near real time to consumption data. But this approach lacks practicality and risks swinging the supply-centric pendulum to the other extreme — positioning better demand visibility as the panacea for supply chain management. Instead, firms must implement appropriate demand-focused strategies that fit their supply network influence — i.e., their ability to shape supply and demand in the face of demand variability.

TABLE OF CONTENTS

  • Unsurprisingly, Demand Takes Center Stage In A Down Economy
  • Reining In Demand Variability Requires Supply Network Influence

RECOMMENDATIONS

  • Firms: Tune Supply Chain Processes That Will Enhance Your Influence

WHAT IT MEANS

  • Consultants Will Use Supply Chain Influence As Yardstick For SCM ROI
  • Related Research Documents

This is an excerpt

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RESEARCH CATEGORIES

Technology

Packaged Applications, Supply Chain Management

Geography

Asia Pacific, Europe, North America