Using Supply Network Influence To Tame Demand Variability
by Noha Tohamy
with Navi Radjou, Jessica Harrington
This is an excerpt
Executive Summary
Vendors like IBM, PeopleSoft, and BearingPoint are touting the concept of demand-driven supply chains, which calls for firms to sense and respond in near real time to consumption data. But this approach lacks practicality and risks swinging the supply-centric pendulum to the other extreme — positioning better demand visibility as the panacea for supply chain management. Instead, firms must implement appropriate demand-focused strategies that fit their supply network influence — i.e., their ability to shape supply and demand in the face of demand variability.
TABLE OF CONTENTS
Unsurprisingly, Demand Takes Center Stage In A Down Economy
Reining In Demand Variability Requires Supply Network Influence
RECOMMENDATIONS
Firms: Tune Supply Chain Processes That Will Enhance Your Influence
WHAT IT MEANS
Consultants Will Use Supply Chain Influence As Yardstick For SCM ROI
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This is an excerpt
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