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August 11, 2011 (updated August 22, 2011) Using Video To Drive Online Financial Services SalesHow Financial Services eBusiness Executives Can Use Online Videoby Benjamin Ensor, Sabine Poltermann with Martin Gill, Nick Thomas, Amelia Martland, Myriam Da Costa |
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Executive Summary
More people than ever before watch online video. In response, an increasing number of financial services eBusiness teams are using online video to drive sales. Nevertheless, based on our study of more than 90 leading financial services websites, eBusiness executives at financial institutions have work to do to use the full potential of video to drive online sales. eBusiness teams in other sectors like clothing and consumer electronics already use online video to convert lookers into buyers, and financial services eBusiness executives can learn from those examples, drive sales, and build a new generation of digital financial services by developing more product-related videos, integrating those videos into product pages, and focusing on fixing user experience flaws.
TABLE OF CONTENTS
- Online Video Is An Expected Internet Experience Now
- Online Video Offers Numerous Benefits
- eBusiness Teams Have Work To Do To Unleash The Full Potential Of Online Video
RECOMMENDATIONS
- How To Turn Viewers Into Buyers
- Supplemental Material
- Related Research Documents
This is an excerpt
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