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For Consumer Product Strategy Professionals

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March 19, 2008

Value for Money, Simplicity, and Innovation Drives Freeview's Midterm Development Strategy

by Laurence Meyer

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Executive Summary

Launched in 2002 and delivered by terrestrial network, Freeview is the most popular DTV offer in the UK. Freeview's channel lineup comprises 41 free-to-view TV channels, with 12 being commercial TV channels.

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Industry

Media & Entertainment, Television

Geography

Asia Pacific, Europe, North America