San Francisco-based Itensil delivers new, browser-based collaboration tools to the market that are focused on a workflow model. These unique tools bring process-centric repeatability to ad hoc, knowledge-intensive tasks normally supported by unstructured collaboration tools. Combining collaboration (i.e., the ad hoc world) with process, data, and rules (i.e., the highly structured world) is innovative and moves the goal posts for BPM vendors. But the company needs to improve visibility into process results and expand its market to succeed. Long term, Itensil will likely be acquired by a human-centric BPM vendor. The concept is novel and creative; consider Itensil if you want to experiment with ways to converge ad hoc work with structured processes, or if you are looking for a tool that combines right-brained and left-brained work styles.
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