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March 4, 2009 Vendors Tailor Product Offerings To Security's NeedsMarket Momentum: IT Security Product Market, H1 2008an introduction by Robert Whiteley
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To investigate the IT security software market, Forrester examined a set of 20 representative IT security vendors and tracked more than 200 different activities in the market. These activities included mergers and acquisitions (M&A), partnerships, new product announcements, and changes in strategy or delivery. The results of our analysis indicate that vendors are aware of the security organization's concerns and are working to meet the demand of IT security pros in key areas, such as data protection and identity and access management (IAM).
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Security & Risk, Identity & Access Management, Information Protection, B2B Sales & Marketing, Mergers & Acquisitions, Product & Solutions Strategies, Tech Marketing Tools & Best Practices, Vendor Positioning
High-Tech, Computer Software Industry, Tech Sector Economics, Computer Hardware Industry
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