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	April 7, 2006 VeriSign Goes VIP A Good Alternative, But Not The Consumer Authentication Panacea by Thomas Raschke with Martha Bennett, Jonathan Penn, Reedwan Iqbal	Average: 8  (1 rating)

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Executive Summary

VeriSign recently introduced its VIP service, which includes both a shared two-factor authentication service and a fraud detection service. While the concept is not new, its non-proprietary approach nevertheless holds the potential to provide simple, yet strong authentication for everybody. For VIP to become attractive and trustworthy, three things must happen: Consumers must want stronger authentication — which is still unlikely, despite increasing transactional values and decreasing trust in the Internet; VIP must gather additional powerhouses like eBay and Yahoo! under its umbrella, such as financial services companies, device manufacturers, and service providers, with a strong commitment to pushing the solution to consumers; and VeriSign will need to optimally leverage its strong security brand name and past experience with hosting large-scale services. Delivering on all three critical success factors will be challenging for VIP. The more likely outcome of achieving only one or two must-haves will mean that VIP will serve as merely another valid consumer authentication alternative in the future.

This is an excerpt

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