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For Interactive Marketing Professionals

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August 14, 2007

Vertical Search

Learning Lessons from Shopping

by Sapna Satagopan

with David Card, Zachary McGeary, Monique Levy, Patti Freeman Evans

This is an excerpt

Executive Summary

New categories and new media formats are entering the vertical search market. Providers must start looking for innovative ways to drive traffic to their vertical sites, providing a relatively higher incentive for marketers' spending.

TABLE OF CONTENTS

itemExecutive Summary

itemVertical Search Growing, but Volume Still Low

itemVertical Search Opportunity in Sweet-Spot Categories

itemVertical Search Engines Must Behave Like, or Team up with, Content Sites

itemCase Studies

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

Marketing & Advertising, Interactive Marketing

Industry

Travel, Travel Marketing, Automotive, Automotive Marketing, Retail, Retail Marketing, Financial Services, Financial Services Marketing, Healthcare & Life Sciences, Healthcare & Life Sciences Marketing

Geography

Asia Pacific, Europe, North America