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November 5, 2007 Vertical SearchReaching SMBs Via Business-to-Business Search Sitesby Sonal Gandhi with Sapna Satagopan, David Daniels, Amanda Guzman |
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This is an excerpt
Executive Summary
As general search engines grow more expensive, companies that market to SMBs are looking to diversify their search spending.
Key Questions
- To what extent do SMB decision makers use vertical search for researching business purchases?
- How should marketers incorporate vertical search into their online marketing efforts targeting SMBs?
This is an excerpt
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