For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	December 4, 2008 Video Advertising Forecast, 2008 to 2013 Spending on User Experiences by Emily Riley with David Card

This is an excerpt

Executive Summary

Video publishers offer a multitude of video advertising options, with no clear winner yet emerging, even as online viewing and ad spending increase.

Key Questions

• How will online video ad spending grow in the next five years?
• What will drive online video ad spending across formats?
• What must online video publishers do to attract advertisers in an uncertain economy?

This is an excerpt

Buy Risk-Free

Price: US $199

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.