For Interactive Marketing Professionals

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	August 7, 2008 Video Advertising in Europe Increasing User Acceptance of In-Stream Ads by Nate Elliott with Mark Mulligan

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Executive Summary

Video advertising will grow to account for one-fifth of European online display ad spending—nearly €1 billion—in 2012. However, that growth is dependent on sites' ability to drive further user acceptance of in-stream video advertising.

Key Questions

• How willing are European video viewers to accept in-stream video ads?
• What percentage of video traffic do sites lose when they introduce in-stream ads?
• How can sites increase users' acceptance of in-stream advertising?

This is an excerpt

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