For Interactive Marketing Professionals

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	July 7, 2009 Video Contest Checklist How To Choose The Right Premise, Prize, And Promotion For Your Contest by Nate Elliott with Emily Riley, Michael Greene, Angie Polanco	Average: 10  (1 rating)

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Executive Summary

User-generated video contests help marketers listen to and energize users and provide them an inexpensive source of promotional video content. But contests can require significant time and money and don't always succeed. Interactive marketers who plan to run video contests should focus first on the "three P's" — premise, prize, and promotion — before choosing a vendor, getting executive buy-in, and working out a measurement plan. Forrester has compiled a checklist to help marketers get the most from their online video contests.

TABLE OF CONTENTS

• Video Contests Can Help You Listen And Energize — If You Get Them Right

RECOMMENDATIONS

• Measure Reach And Sentiment To Understand The True Value Of Your Contest
• Supplemental Material
• Related Research Documents

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