For Consumer Product Strategy Professionals

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	October 14, 2008 Video Devices Vulnerable In A Down Economy Consumers Are Likely To Flee To Free Home Video Options by James L. McQuivey, Ph.D. with J.P. Gownder, Laura Wiramihardja	Average: 10  (1 rating)

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Executive Summary

The global economic crisis hits people at all levels, constraining spending and making it difficult for new gadgets and devices to gain momentum. At the same time, economic difficulty tends to keep people at home and while at home, they like to be entertained — even if just to distract themselves from the pathos of the market. These alternating economic currents will provide an enormous boost to free services like ABC.com and Hulu.com that leverage existing hardware and broadband access but will temporarily depress the newest nice-to-have gadgets on the market, like Blu-ray players, over-the-top set-top boxes, and mobile TV.

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