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	January 29, 2008 Vista Early Adopter Research Trends Consumer Data Shows An Encouraging Signal Despite The Noise by J.P. Gownder with Ellen Daley, Chris Townsend, Heidi Shey

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Executive Summary

Forrester's latest set of consumer adoption data allows for a first look at Vista adoption in the first two months following its January release. On the whole, Vista early adopters tend to be more engaged with their PCs than XP users, especially in advanced usage cases like gaming and digital media. The Vista adoption picture is still very blurry — due to confounding variables such as consumer self-selection, natural PC replacement cycles, and shifting trends in PC consumer behavior. Market researchers should watch the next few cycles of Vista adoption data before making firm conclusions about Vista's impact on the PC market.

TABLE OF CONTENTS

• Vista Early Adopters Depart From XP Usage
• Self-Selection Explains Some, But Not All, Of Vista Early Adopter Dynamism

RECOMMENDATIONS

• Market Researchers Should Iterate Their Vista User Investigations
• Related Research Documents

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