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	September 15, 2008 Visually Based Search Elevates Online Travel Booking Hotels.com's new UK "Visualiser" Tool Imbues Emotion Into Trip Planning by Henry H. Harteveldt with Carrie Johnson, Kate van Geldern

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Executive Summary

Hotels.com's UK site unveiled a new trip search engine, the "Visualiser," on September 9, 2008. The application elevates online trip planning and booking through its use of theme-based search and extensive use of photographs to plan a trip, rather than the usual form fields and drop-down menus. The result is a humanized digital travel experience — a tool that is useful, usable, and desirable.

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