For Customer Experience Professionals

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	December 1, 2006 Voice Of The Customer: Five Levels Of Insight by Bruce D. Temkin with Peter Hult	Average: 8  (3 ratings)

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Executive Summary

Our research uncovered five levels of voice of the customer activities: relationship tracking, interaction monitoring, continuous listening, project infusion, and periodic immersion. Companies should create formalized programs that address these different types of insight.

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