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	August 7, 2007 Want To Nurture Next-Generation Marketing Skills? Refresh Your Recruitment, Training, And Retention Tactics by Christine Spivey Overby with Julie M. Katz, Cindy Commander, Sarah Glass

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Executive Summary

Marketers must focus on building expertise in social media and marketing analytics in order to better serve customers. By adding new tactics to existing recruitment, training, and retention efforts, marketers can create the right mix of next-generation skills.

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