For Interactive Marketing Professionals

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	July 30, 2009 The Forrester Wave™: Australian Interactive Marketing Agencies, Q3 2009 Amnesia Razorfish, HotHouse, Hyro, And The White Agency Emerge As Leaders by Steven Noble with Christine Spivey Overby, Erik Hood, Jean-Yves Lugo	Average: 5  (2 ratings)

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Executive Summary

Forrester's first-ever evaluation of Australian interactive marketing agencies looked at 36 criteria and revealed a market that is split between its roots in technology and its emerging focus on marketing strategy. Amnesia Razorfish, HotHouse, Hyro, and the white agency emerge as Leaders: Amnesia Razorfish for its marketing innovation; HotHouse for its focus on personas and Agile development methods; Hyro for the breadth of its support for marketing and enterprise software; and the white agency for its unique approach to program planning. The other two vendors in this evaluation are Strong Performers: Next Digital's one-stop-shop approach is attractive to clients that take a traditional approach to interactive marketing; Reactive delivers service and technical excellence but must stretch to address marketing and business strategy.

This is an excerpt