For Customer Experience Professionals

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	November 18, 2008 Web Content Management Planning for Next-Generation Site Experiences by John Lovett with David Daniels, Lauren Jesuitus

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Executive Summary

Web content management (WCM) solutions are adept at managing work flow, publishing, and administrative tasks. However, aggressive site operators impel these technologies to deliver innovative online experiences.

Key Questions

• Which criteria are most important for selecting a sustainable WCM solution?
• Which advanced features do Web site operators expect from their WCM solutions?
• How can advanced functionality enrich and enhance online visitors' experiences?

This is an excerpt

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