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	August 4, 2008 The Forrester Wave™: Customer Hubs, Q3 2008 Siperian, Initiate Systems, IBM, D&B Purisma, And Oracle UCM Widen The Functionality Gap by R "Ray" Wang with Sharyn Leaver, Meghan Donnelly

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Executive Summary

In Forrester's 149-criteria evaluation of customer hubs vendors, we found that Siperian, Initiate Systems, IBM, Dun & Bradstreet (D&B) Purisma, and Oracle UCM led the pack because of their broad support for multiple industries, number of successful live customers, significant research and development (R&D) investment in advanced functionality, and experience with large data volumes. Sun Microsystems debuted in the top slot among Strong Performers with solid data deduplication, architecture, and open-source options. Meanwhile, SAS DataFlux debuted as a Strong Performer building from its rich data quality history. Oracle CDH and SAP continue to progress as short-list alternatives among install base clients. Evaluated vendors continue to improve their offerings awaiting improved maturity among customers.

TABLE OF CONTENTS

• Customer Hubs Deliver On The Failed Promises Of CRM
• Customer Hubs Evaluation Overview
• Best-Of-Breeds And Acquired Best-Of-Breed Solutions Lead The Pack
• Vendor Profiles
• Supplemental Material
• Related Research Documents

This is an excerpt

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