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November 2, 2007 (updated April 7, 2008) The Forrester Wave™: Database Marketing Service Providers, Q4 2007Merkle, Targetbase, KnowledgeBase, Allant, And Epsilon Are Enterprise Leaderswith Cliff Condon, Jennifer Joseph, Scott Wright |
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This is an excerpt
Forrester evaluated 12 leading database marketing service providers across 143 criteria. Our analysis identifies Merkle, Targetbase, KnowledgeBase Marketing, The Allant Group, and Epsilon as Leaders in our enterprise evaluation — due in large part to a combination of integrated delivery, advanced analytics, and favorable client feedback. These Leaders are challenged by two groups of Strong Performers: niche players like ChoicePoint Precision Marketing, Equifax Database Services, and Fair Isaac and those working to fully integrate the sum of their parts, including Acxiom, Harte-Hanks, Experian Marketing Services, and infoUSA.
Forrester Wave™: Enterprise Database Marketing Service Providers, Q4 '07
Forrester Wave™: Enterprise Database Marketing Service Providers, Q4 '07
Forrester Wave™: Midmarket Database Marketing Service Providers, Q4 '07
Forrester Wave™: Midmarket Database Marketing Service Providers, Q4 '07
View vendor summaries for: Acxiom, ChoicePoint Precision Marketing, Epsilon, Equifax, Experian Marketing Services, Fair Isaac, Harte-Hanks, infoUSA, KnowledgeBase Marketing, Merkle, Targetbase, The Allant Group
This is an excerpt
Price: US $2495
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Marketing & Advertising, Marketing Automation, Marketing Service Providers