For Healthcare & Life Sciences Professionals

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	October 28, 2005 The Forrester Wave™: eDetailing, Q4 2005 Evaluation Of Top eDetailing Vendors Across 35 Criteria by Elizabeth Boehm with Eric G. Brown, Shivika Asthana, Will McEnroe

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Executive Summary

Life sciences marketers are hopeful that eDetailing — industry-created online promotional programs that seek to inform medical professionals about drugs, devices, or disease states — will help maintain influence on busy physicians in an era of regulatory scrutiny and sales budget crunches. To assess the state of the eDetailing market and see how the vendors stack up against each other, Forrester evaluated the strengths and weaknesses of top eDetailing vendors across 35 criteria. The result: Medsite and Graphic Details lead the field with a strong analytics foundation, solid production value, and clear strategies for continued growth and differentiation. Included in this report is an interactive vendor comparison tool that provides detailed product evaluations and customizable rankings.

TABLE OF CONTENTS

• Marketers Hope That eDetailing Will Boost Influence With Busy MDs
• eDetailing Evaluation Overview
• Physician Experience Coupled With Analytics Prowess Define Success
• Vendor Profiles
• Supplemental Material
• Related Research Documents

This is an excerpt

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