For Interactive Marketing Professionals

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	December 22, 2005 The Forrester Wave™: Email Marketing Service Providers, Q4 2005 Evaluation Of Top Email Marketing Service Providers Across 75 Criteria by Shar VanBoskirk with Chris Charron, Tenley McHarg

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Executive Summary

Despite consumer concern over spam and email fraud, spending on email marketing is still strong. Our review of nine email marketing vendors reveals that integration with other applications, dynamic content capabilities, and flexibility of the data model are primary points of differentiation. Email standalone Responsys shares top honors with Epsilon Interactive. Multichannel capabilities were disappointing, except among B2B application service providers (ASPs) like RightNow Technologies and Premiere Global Services. Forrester encourages users to access the interactive vendor comparison tool included in this report that provides detailed product evaluations and customizable rankings.

TABLE OF CONTENTS

• Email Is Core To The Marketing Mix
• How We Evaluated The Vendors
• Email Providers Score Well Overall
• Vendor Profiles
• Recommendations
• Supplemental Material
• Related Research Documents

This is an excerpt

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