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December 20, 2007 (updated January 2, 2008)

The Forrester Wave™: Email Marketing Service Providers, Q4 2007

Responsys And e-Dialog Lead, With Epsilon And Yesmail Close Behind

by Julie M. Katz

with Shar VanBoskirk, Christine Spivey Overby, Emily Bowen, Sarah Glass

Average:
10 
(3 ratings)

This is an excerpt

Executive Summary

The email market is a mature one. Vendors provide similar technologies, and all want to establish email as the pillar of a multichannel marketing program. Forrester evaluated eight leading email marketing service providers across 64 criteria and identified Responsys and e-Dialog as standouts, thanks to their solid platforms, easy-to-use features, and focus on marketer needs. Long-time Leader Epsilon and recently overhauled Yesmail round out the Leader category. Strong Performers Acxiom Digital, Experian CheetahMail, and Harte-Hanks have easy-to-use tools but lack Leader-level functionality. Datran Media, the study's lone Contender, presents a different model and vision than the others in the evaluation but needs a feature and platform upgrade.

TABLE OF CONTENTS

  • Marketers Demand Email Excellence
  • Email Marketing Service Provider Evaluation Overview
  • A Deep Focus On Marketing Strategy Breeds Email Success
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Analyst

Julie M. Katz

Technology

Marketing & Advertising, Interactive Marketing

Geography

Asia Pacific, Europe, North America