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December 20, 2007 (updated January 2, 2008) The Forrester Wave™: Email Marketing Service Providers, Q4 2007Responsys And e-Dialog Lead, With Epsilon And Yesmail Close Behindby Julie M. Katz with Shar VanBoskirk, Christine Spivey Overby, Emily Bowen, Sarah Glass |
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This is an excerpt
The email market is a mature one. Vendors provide similar technologies, and all want to establish email as the pillar of a multichannel marketing program. Forrester evaluated eight leading email marketing service providers across 64 criteria and identified Responsys and e-Dialog as standouts, thanks to their solid platforms, easy-to-use features, and focus on marketer needs. Long-time Leader Epsilon and recently overhauled Yesmail round out the Leader category. Strong Performers Acxiom Digital, Experian CheetahMail, and Harte-Hanks have easy-to-use tools but lack Leader-level functionality. Datran Media, the study's lone Contender, presents a different model and vision than the others in the evaluation but needs a feature and platform upgrade.
Forrester Wave™: Email Marketing Service Providers, Q4 '07
Forrester Wave™: Email Marketing Service Providers, Q4 '07
View vendor summaries for: Acxiom Digital, Datran Media, e-Dialog, Epsilon, Experian CheetahMail, Harte-Hanks, Responsys, Yesmail
This is an excerpt
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