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December 23, 2009 The Forrester Wave™: Email Marketing Service Providers, Q4 2009Responsys And ExactTarget Edge Ahead In A Tight Pack Of Eight Leadersby Carlton A. Doty, Julie M. Katz with Christine Spivey Overby, David Daniels, Shar VanBoskirk, Emily Murphy |
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Executive Summary
In Forrester’s evaluation of email marketing service providers (ESPs), we reviewed 15 vendors against 69 criteria and found that Responsys and ExactTarget are at the front of the Leader pack. All eight Leaders were narrowly separated and achieved Leader status through innovation and a commitment to advancing client education and sophistication. Evaluated vendors include: Acxiom, Alterian, BlueHornet, ClickSquared, Datran Media, e-Dialog, Emailvision, Epsilon, ExactTarget, Experian Marketing Services, Lyris, Responsys, Silverpop, Yesmail, and Zeta Interactive.
TABLE OF CONTENTS
- A Soft Economy Is Driving Renewed Focus On Email Marketing
- Tough Challenges Are Raising Email Marketers’ Expectations Of Vendors
- Email Marketing Service Provider Evaluation Overview
- Client Satisfaction, Innovation Commitment, And Services Depth Drive Success
- Vendor Profiles
- Supplemental Material
- Related Research Documents
Features
Forrester Wave™: Email Marketing Service Providers, Q4 2009
Forrester Wave™: Email Marketing Service Providers, Q4 2009
This is an excerpt
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