For Interactive Marketing Professionals

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	December 17, 2007 US E-mail Marketing Forecast, 2007 to 2012 by David Daniels with Niki Scevak, Andrew Peach

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Executive Summary

E-mail marketing has been subject to extensive price compression and has exhibited vastly different online spending patterns. With overall spending increasing online, agencies, publishers, and service providers must understand the ways in which category spending will change.

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