For Interactive Marketing Professionals

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	October 17, 2007 Sending from the Inside Assessing the Value of On-Premises E-mail Marketing Technology by David Daniels with Amanda Guzman

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Executive Summary

Market conditions—including e-mail list growth as well as ability to relatively better manage and contain persistent e-mail deliverability challenges—are allowing organizations to reevaluate the potential benefits of deploying on-premises e-mail marketing technology.

Key Questions

• To what extent will the market shift from using outsourced service provider options to on-premises e-mail marketing deployments?
• What is the potential financial upside of leveraging on-premises deployments, and what are the primary considerations for moving to on-premises solutions?

This is an excerpt

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