For Customer Experience Professionals
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May 18, 2006 The Forrester Wave™: European Web Design Agencies, Q2 2006Conchango, AKQA, And Agency.com Lead In Our Services Evaluationby Iris Cremers with Jaap Favier, Manuela Neurauter |
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Executive Summary
Forrester evaluated 10 leading design agencies in Europe across 18 criteria and found that Conchango is the leader of the pack — thanks to its Web site design and corresponding brand-positioning capabilities and its user-centric design focus. AKQA and Agency.com are close behind. LB Icon and Wunderman are Strong Performers but lack some of the rigorous user research, testing, and development of personas that the Leaders display; Pixelpark, Creuna, and Satama Interactive just made it into this category: All three have work ahead to gain solid user insights and integrate this into their design process to beef up their current capabilities. FullSIX does solid user research and has a clear strategy but just falls into the Contender category because of a lack of persona creation and low user experience scores. Nurun came in last for the same reasons and lower scores on strategy.
TABLE OF CONTENTS
- Companies Invest In Their Online Channel To Increase Conversion Rates
- European Web Design Agencies Evaluation Overview
- We Graded Web Design Agencies On Site Usability And Brand Development
- Vendor Profiles
- Supplemental Material
- Related Research Documents
This is an excerpt
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