For Business Process Professionals

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	April 1, 2005 The Forrester Wave™: Hosted Sales Force Automation, Q1 2005 Hands-On Evaluation Of Hosted Sales Force Automation Vendors Across 160 Criteria by Liz Herbert with Erin Kinikin, Jessica Harrington

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Executive Summary

Hosted apps are changing the way firms think about software, providing a lower-risk, lower-upfront-cost alternative to on-premise apps. Software-as-a-service probably won't bring an end to the days of multimillion-dollar, big-bang app deployments, but it's stealing market share from licensed vendors, particularly in the midmarket. Sales force automation (SFA) is one of the areas taking off most quickly, as sales executives demand easy-to-use, flexible solutions that don't require IT support. Firms looking for hosted SFA should find the solution whose strengths best align with business processes and user needs by using the attached tool.

TABLE OF CONTENTS

• On-Demand Delivery Model Spurs Renewed Interest In CRM Software
• But The Hosted Sales Market Is Still In Its Infancy
• Vendor Profiles

RECOMMENDATIONS

• Weightings Matter — Leaders Emerge In Point Areas
• Supplemental Material
• Related Research Documents

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