For Business Process Professionals

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	November 22, 2005 The Forrester Wave™: Midmarket Sales Force Automation, Q4 2005 Evaluation Of Top Midmarket SFA Vendors Across 151 Criteria by Liz Herbert with John Ragsdale, Jessica Harrington

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Executive Summary

Small and medium-size businesses (SMBs) continue to invest in sales force automation (SFA), and many seek an on-premise deployment rather than one of the increasingly popular software-as-a-service (SaaS) options. To assess the state of midmarket on-premise SFA applications and see how the vendors stack up against each other, Forrester evaluated the strengths and weaknesses of top midmarket on-premise SFA vendors across 151 criteria. This evaluation complements the April 2005 Forrester Wave™ evaluation of the hosted SFA market. The result: Siebel Professional Edition, Sage CRM SalesLogix, and Pivotal are best suited for medium-size firms while FrontRange and Maximizer Software fit the needs of small businesses. Included in this report is an interactive vendor comparison tool that provides detailed product evaluations and customizable rankings.

TABLE OF CONTENTS

• Firms Investing In On-Premise SFA In 2005
• On-Premise Sales Force Automation Evaluation Overview
• Best Choice Depends On Company Size And Need For Non-SFA Modules
• Vendor Profiles

RECOMMENDATIONS

• How To Purchase On-Premise SFA
• Supplemental Material
• Related Research Documents

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