For Consumer Product Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	December 23, 2009 The Forrester Wave™: Mobile Messaging Vendors, Q4 2009 mBlox Leads On Strategy, Sybase 365 Has The Richest Current Offering, Yet Netsize And Ericsson IPX Jostle For Overall Leadership by Ian Fogg with Mark Mulligan, Laura Wiramihardja

This is an excerpt

Executive Summary

In Forrester’s 93-criteria evaluation of mobile messaging vendors, we found that Sybase 365 and Netsize were Leaders due to the breadth of their offerings, while mBlox and Ericsson IPX were also Leaders due to a tighter strategic focus that compensated for a narrower offering. All four leading vendors demonstrated international scale and the ability to support large volumes of messages, but each had particular countries or regions of the world where they were particularly strong. MX Telecom differentiated its services through a focus on technical engagement and in-house development, making it a Strong Performer and suited to “just do it” clients. 2ergo’s strategic shift away from low-margin businesses has resulted in a weaker messaging offering but is still worth consideration due to its wide mix of other services, such as smartphone app development, where some clients will find synergies.

TABLE OF CONTENTS

• SMS Messaging Reaches Almost Everyone
• Mobile Messaging Vendor Evaluation Overview
• Evaluated Vendors Bifurcate On Scale And Application Focus
• Vendor Profiles
• Other Notable Vendors Deliver A Complementary Offering
• Supplemental Material
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $2495

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.