For Business Process Professionals

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	April 24, 2007 The Forrester Wave™: Sales Force Automation, Q2 2007 Enterprise CRM Vendors And SaaS Specialists Crowd Leaders Group by Liz Herbert with William Band, Sharyn Leaver, Mary Ann Rogan, Ian Schuler

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Executive Summary

Forrester evaluated leading sales force automation (SFA) vendors across 136 criteria and found that buyers must choose from a crowded group of Leaders and Strong Performers. Oracle's Siebel CRM earned the strongest overall score in the Leaders group, followed closely by Microsoft Dynamics CRM, RightNow, salesforce.com, and SAP. Overall, the evaluation reveals a market in which software-as-a-service (SaaS) vendors, fueled by strong usability and well-rounded SFA features, have closed the gap with traditional on-premise competitors and make up half the Leaders bucket. SaaS specialists Entellium, NetSuite, and RightNow join salesforce.com and Oracle's Siebel CRM On Demand in the Leaders category this year. This evaluation also marks the entry of Microsoft Dynamics CRM (born in late 2003) into the Leaders group. Close behind the Leaders is a crowded field of Strong Performers made up primarily of small and medium-size business (SMB) customer relationship management (CRM) players including Maximizer (Enterprise), FrontRange (GoldMine), and Sage (SalesLogix and SageCRM). Open source CRM vendor SugarCRM and the highly customizable Saratoga Systems also emerged strong out of the gate as Strong Performers.

TABLE OF CONTENTS

• SFA Spending Remains Healthy Across All Company Sizes
• Sales Force Automation Evaluation Overview
• SaaS Specialists Close The Gap With Best-Of-Breed On-Premise Options
• Vendor Profiles
• Supplemental Material
• Related Research Documents

This is an excerpt

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