For Business Process Professionals

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	October 3, 2008 The Forrester Wave™: Sales Force Management, Q4 2008 Our Evaluation Uncovers Several Leaders That Suit A Variety Of Sales Needs by Pete Marston with William Band, Sharyn Leaver, Andrew Magarie	Average: 7  (2 ratings)

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Executive Summary

Forrester evaluated leading sales management solutions against 214 criteria and three scenarios: 1) multichannel sales force management; 2) direct sales force management; and 3) indirect sales force management. Our analysis identified seven Leaders in multichannel sales management, nine sales force automation (SFA) vendors that lead in direct sales force management, and four partner relationship management (PRM) vendors that lead in indirect sales channel management. The Leaders overall, for all three role scenarios, were Oracle Siebel, Oracle CRM On Demand, salesforce.com, and SAP CRM 2007, with Entellium, Microsoft, NetSuite, RightNow, and CDC Software's Saratoga CRM also earning Leader honors in SFA. The Strong Performers group was headlined by Oracle E-Business Suite CRM, Oracle PeopleSoft CRM, and Consona's Onyx for all three role scenarios. Additional Strong Performers were FrontRange GoldMine, Infor CRM Epiphany, Maximizer CRM, CDC Software's Pivotal CRM, Sage SalesLogix, SageCRM, Selligent, and SugarCRM for SFA, and BLUEROADS and Click Commerce for PRM.

TABLE OF CONTENTS

• The Battle To Grow The Top Line Rages On
• Sales Management Application Evaluation Overview
• Rivalry Intensifies For Solutions In Different Sales Channels
• Vendor Profiles
• Supplemental Material
• Related Research Documents

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