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	May 14, 2009 The Forrester Wave™: UK Database Marketing Service Providers, Q2 2009 No Outright Leader Within A Fragmented Market by Dave Frankland with Carlton A. Doty, Emily Murphy

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Executive Summary

For several years, Forrester has evaluated database marketing service providers in the US. However, not all of these providers operate internationally, and we receive frequent inquiries specific to the UK market. In Forrester's 77-criteria evaluation of UK database marketing service providers, we found that all eight provide a compelling offering. RAPP, Marketing Databasics, Occam, and GB Group led the pack — due in large part to a combination of advanced analytics, strategy services, and strong account management. Dataforce, Acxiom, Callcredit Marketing Solutions, and Experian Integrated Marketing are all Strong Performers: Dataforce is a worthy all-arounder; Acxiom, Callcredit, and Experian each offer strong data sourcing and a solid range of services.

TABLE OF CONTENTS

• Database Marketing Is Valuable In A Recession
• UK Database Marketing Service Provider Evaluation Overview
• Evaluated Service Providers All Deliver A Strong Offering
• Vendor Profiles
• Supplemental Material
• Related Research Documents

This is an excerpt

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