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	March 31, 2010 (updated April 1, 2010) The Forrester Wave™: UK Interactive Agencies — Web Design Capabilities, Q1 2010 Detica And Sapient Interactive Lead With AKQA Closely Following by Jonathan Browne with Harley Manning, Angela Beckers, Richard Gans, William Chu, Shelby Catino

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Executive Summary

In Forrester's evaluation of the Web design capabilities of nine leading UK interactive marketing agencies across 19 criteria, we found that Detica and Sapient Interactive led the pack for transaction-led projects, due in large part to the high usability scores earned by the client reference sites they provided for evaluation. AKQA, EMC Consulting, LBi, Reading Room, and Wunderman were Strong Performers for transaction-led projects, with AKQA's exemplary Brand Image Review scores moving it into the Leaders' circle for image-led projects. Rounding out the field, Amaze showed strength in multilingual projects and image-led projects, while VML London earned top scores from both reference clients for the business results it produced. Both agencies came in as Contenders. Companies hiring interactive agencies in the UK should look at the detailed scoring for these nine vendors and short-list those whose strengths align with their ongoing needs.

TABLE OF CONTENTS

• Demand Is Picking Up For Design Agencies After A Tough Year In 2009
• UK Interactive Agencies Web Design Evaluation Overview
• We Graded Interactive Agencies In Two Ways
• Vendor Profiles
• Supplemental Material
• Related Research Documents

This is an excerpt

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