For Interactive Marketing Professionals

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	January 21, 2009 The Forrester Wave™: US Search Marketing Agencies, Q1 2009 iProspect, iCrossing, And 360i Emerge As Leaders by Shar VanBoskirk with Christine Spivey Overby, Angie Polanco	Average: 10  (1 rating)

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Executive Summary

Forrester's evaluation of search marketing agencies against 72 criteria finds this market more mature than during our 2006 Wave. iProspect leads the study again, this time because of its strategy and corporate leadership. iCrossing takes top honors for both its paid search and SEO current offering. It and 360i round out the Leader category because of their research-based approaches to keyword development and highly automated execution. IMPAQT, Razorfish, and Reprise Media are all Strong Performers — IMPAQT because of its analytics prowess, Razorfish for how well it integrates search with other online media, and Reprise for its open platform and social media competence. Oneupweb lands as a Contender because it lacks the automation needed to scale enterprise marketer programs. However, its work ethic and consulting-based approach scores high with client references.

TABLE OF CONTENTS

• Search Marketing Maturity Means More Complex Partner Options
• Search Marketing Agency Evaluation Overview
• Search Agencies Show Discipline
• Vendor Profiles
• Supplemental Material
• Related Research Documents

This is an excerpt

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