For Customer Experience Professionals

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	September 11, 2007 The Forrester Wave™: Web Analytics, Q3 2007 Buyers Must Choose The Level Of Power And Complexity That's Right For Them by Megan Burns with Harley Manning, Adele Sage, Steven Geller, Andrew McInnes	Average: 8  (5 ratings)

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Executive Summary

Forrester evaluated the strengths and weaknesses of eight top Web analytics products against 127 criteria. Coremetrics came out as a Leader, with a product suite that balances power, usability, and strong customer service for firms that want a partner, not just a vendor — especially in retail, travel, financial services, and media. Our analysis revealed that Omniture, Unica, Visual Sciences Visual Site, and WebTrends are also Leaders in the market by virtue of their powerful, complex platforms for enterprises with specialized data needs and a dedicated Web analytics team. Visual Sciences HBX is a Strong Performer, with one of the best user interfaces we saw and the option to overcome feature limitations by adding HBX Visual Workstation, a version of Visual Sciences' advanced data analysis tool for HBX clients. Both ClickTracks and Google Analytics are Contenders, offering streamlined reporting, some of the industry's best data visualizations, and a few analysis tools at a low price — a good choice for small to midsized businesses, departments within large enterprises, and anyone just getting started with Web analytics.

TABLE OF CONTENTS

• Firms Buy Web Analytics To Optimize Customer Experience And Marketing
• Web Analytics Evaluation Overview
• The Web Analytics Vendor Landscape Is Maturing And Evolving
• Vendor Profiles
• Supplemental Material
• Related Research Documents

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