For Retail Professionals

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Executive Summary

As content grows increasingly important as a point of differentiation for online retail, content management requirements make their way to the top of manufacturers' and retailers' agendas. To assess the state of the Web content management (WCM) market's approach to the retail industry and see how the vendors stack up against each other, Forrester evaluated the strengths and weaknesses of top WCM vendors across 200 criteria. The result: Tridion, FatWire, and Interwoven offer the strongest retail focus, but, as this market heats up, Forrester expects other WCM vendors to expand their focus to retail as well. Included in this report is an interactive vendor comparison tool that provides detailed product evaluations and customizable rankings.

TABLE OF CONTENTS

• Content — Enhanced Sites Provide Differentiation
• Leverage WCM Investments To Drive Other Initiatives
• WCM For Retail Evaluation Overview
• Vendors Take Multiple Approaches
• Vendor Profiles
• Supplemental Material
• Related Research Documents

This is an excerpt

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