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For Customer Experience Professionals

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February 18, 2004

Weave Search Into The Browsing Experience

by Paul Sonderegger

with Bruce D. Temkin, Nicole Belanger

This is an excerpt

Executive Summary

People are constantly searching for something, but this activity never stands on its own. They look for things they need so that when they find them, they can make a decision or take some new action. To accommodate this human behavior, Web sites should abandon standalone search efforts and create interfaces that let users browse and search interchangeably.

This is an excerpt

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