Document Controls

  • View a Print Friendly version of this document

    Print

  • Toggle highlighting of search terms in this document

  • Text Size: 

    • A (normal)
    • A (larger)
    • A (largest)

For Professionals

Primary Analyst Photo Document Information Rate this Document

October 27, 2004

Web Analytics

Spending, Staffing, and Vendor Selection

by Eric Peterson

with Zori Bayriamova, David Schatsky, David Schatsky

This is an excerpt

Executive Summary

A successful Web site analytics program revolves around proper staffing, vendor selection, and definition of reports required to run businesses. To help site operators maximize return on investment (ROI) in analytics applications and improve quality of Web properties, JupiterResearch examined appropriate staffing levels, characteristics of a good Web site analyst, challenges associated with using analytics reports, and the vendor selection process.

TABLE OF CONTENTS

itemExecutive Summary

itemStaffing Levels Are Key to Appropriate Use of Analytics Applications

itemCustomer-Base Stability Will Drive Application and Infrastructure Improvements

itemUse JupiterResearch's Framework for Staffing, Report Planning, and Vendor Selection

itemCase Studies

itemReport Methodology

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.

Add to cart

Save and Share

Document Tools

Spread the word:

RESEARCH CATEGORIES

Geography

Asia Pacific, Europe, North America