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August 16, 2005

Web Analytics

Framework for Using Data to Drive Business Success

by Eric Peterson

with David Daniels, Zori Bayriamova

This is an excerpt

Executive Summary

Most companies struggle to use Web analytics applications, never appreciating value commensurate with expectations—independent of the vendor selection process. By identifying five stages of maturation that describe companies' organizational use of analytics, JupiterResearch provides guidance for improving use of and increasing overall return on investment (ROI) in analytics.

TABLE OF CONTENTS

itemExecutive Summary

itemOverview of Analytics Application Use

itemCase Studies

itemReport Methodology

This is an excerpt

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RESEARCH CATEGORIES

Geography

Asia Pacific, Europe, North America