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For Customer Intelligence Professionals

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July 14, 2008

Web Analytics Buyer's Guide

Assessing Vendors' Competencies and Value

by John Lovett

with David Daniels

This is an excerpt

Executive Summary

Web analytics capabilities have proliferated during recent years, providing customer insight and measurable value for organizations of all sizes. These benefits have entrenched analytics as a necessary tool within marketers' arsenal. However, identifying requirements and selecting vendors remains a complex process.

TABLE OF CONTENTS

itemExecutive Summary

itemFeature Commoditization Results in Expanded Offerings and Enhanced Functionality

itemSite Operators That Ignore Integration Capabilities Will Perennially Underuse Analytics Solutions

itemSelect Vendors Based on Business Needs Including Flexibility, Scalability, and Affordability

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

Customer Experience, Design & Usability Processes

Geography

Asia Pacific, Europe, North America