Web Analytics Buyer's Guide

For Customer Experience Professionals

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	July 14, 2008 Web Analytics Buyer's Guide Assessing Vendors' Competencies and Value by John Lovett with David Daniels, Lauren Jesuitus

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Executive Summary

Web analytics capabilities have proliferated during recent years, providing customer insight and measurable value for organizations of all sizes. These benefits have entrenched analytics as a necessary tool within marketers' arsenal. However, identifying requirements and selecting vendors remains a complex process.

TABLE OF CONTENTS
Executive Summary Feature Commoditization Results in Expanded Offerings and Enhanced Functionality Site Operators That Ignore Integration Capabilities Will Perennially Underuse Analytics Solutions Select Vendors Based on Business Needs Including Flexibility, Scalability, and Affordability Report Methodology

Executive Summary

Feature Commoditization Results in Expanded Offerings and Enhanced Functionality

Site Operators That Ignore Integration Capabilities Will Perennially Underuse Analytics Solutions

Select Vendors Based on Business Needs Including Flexibility, Scalability, and Affordability

Report Methodology

This is an excerpt

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For Customer Experience Professionals

Assessing Vendors' Competencies and Value

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