Web Content Management

For Information & Knowledge Management Professionals

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	January 15, 2008 Web Content Management Maintaining Process amid Change by John Lovett with Amanda Guzman, David Daniels, Corina Matiesanu

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Executive Summary

Web site evolution will force site operators to maintain competitive advantage by adopting flexible and scalable content management solutions. By avoiding adoption, they risk losing visitors to relatively more innovative and captivating Web sites.

TABLE OF CONTENTS
Executive Summary Multisite Organizational Requirements Necessitate WCM New Expectations and Delivery Models Foreshadow Publish-or-Perish Consequences Know Audiences to Target Customers, Prioritize Collaboration, and Empower Web Contributors Case Studies Report Methodology

Executive Summary

Multisite Organizational Requirements Necessitate WCM

New Expectations and Delivery Models Foreshadow Publish-or-Perish Consequences

Know Audiences to Target Customers, Prioritize Collaboration, and Empower Web Contributors

Case Studies

Report Methodology

This is an excerpt

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Maintaining Process amid Change

Executive Summary

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