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For Customer Intelligence Professionals

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January 15, 2008

Web Content Management

Maintaining Process amid Change

by John Lovett

with David Daniels, Amanda Guzman

Average:
9 
(1 rating)

This is an excerpt

Executive Summary

Web site evolution will force site operators to maintain competitive advantage by adopting flexible and scalable content management solutions. By avoiding adoption, they risk losing visitors to relatively more innovative and captivating Web sites.

TABLE OF CONTENTS

itemExecutive Summary

itemMultisite Organizational Requirements Necessitate WCM

itemNew Expectations and Delivery Models Foreshadow Publish-or-Perish Consequences

itemKnow Audiences to Target Customers, Prioritize Collaboration, and Empower Web Contributors

itemCase Studies

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

Information & Knowledge Management, Enterprise Content Management

Geography

Asia Pacific, Europe, North America