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For Customer Experience Professionals

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July 8, 2004

Web Design Agencies Show Persona Best Practices

by Harley Manning

with Bruce D. Temkin, Michelle Amato

Average:
(3 ratings)

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Executive Summary

Large Web design agencies recently gave Forrester examples of customer models they'd created. The top work by the leading firms demonstrates best practices in the emerging field of persona creation.

This is an excerpt

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