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For Customer Experience Professionals

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October 6, 2005

Web Design Agency Scorecard Summary: Critical Mass

Key Findings From "The Forrester Wave™: Web Design Agencies, Q3 2005"

by Harley Manning

with Nate L. Root, Michelle Amato, Janelle Johnson

This is an excerpt

Executive Summary

Critical Mass is a throwback to the early days of the Web. The agency exudes earnest excitement about crafting sites that maximize the potential of this still-young medium. Based in Canada, Critical Mass typically takes a hub-and-spoke approach to projects, concentrating design and development expertise in Toronto and Calgary while co-locating project management teams at or near clients. Reference sites earned top marks for user experience and very strong scores for Brand Image, making this agency appropriate for any type of engagement.

This is an excerpt

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