with Nate L. Root, Michelle Amato, Janelle Johnson
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Executive Summary
With its heritage as a traditional direct marketing agency that saw potential in the early Web, Digitas combines old-school professionalism and new media vision. This combination translates into strong copywriting, visual design, and video production for clients. Additionally, the firm's persona creation skills leapt forward in the last year to the point where its reference personas earn top marks.
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