For Customer Experience Professionals

Primary Analyst Photo	Document Information	Rate this Document
	October 6, 2005 Web Design Agency Scorecard Summary: FCBi Key Findings From "The Forrester Wave™: Web Design Agencies, Q3 2005" by Harley Manning with Nate L. Root, Michelle Amato, Janelle Johnson

This is an excerpt

Executive Summary

FCBi is the interactive arm of Foote Cone & Belding, one of the all-time great traditional advertising agencies. But despite its distinguished parentage, FCBi has been struggling through a period of transition that's seen it bring in both a new creative director and a new CEO from outside. FCBi's best reference site features solid user experience design. However, its second best site had notable usability flaws — and neither site came up to the level of top competitors in the area of online Brand Image.

This is an excerpt

Buy Risk-Free

Price: US $2495

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.