For Customer Experience Professionals

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	October 6, 2005 Web Design Agency Scorecard Summary: Fry Key Findings From "The Forrester Wave™: Web Design Agencies, Q3 2005" by Harley Manning with Nate L. Root, Michelle Amato, Janelle Johnson

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Executive Summary

Fry specializes in helping clients sell online, far more so than any other agency in our rankings. Depth of experience with transactional Web sites makes up for the firm's comparatively weak methodology. The agency's know-how shows in reference work that scored well in our user experience tests, solidly in our Brand Image evaluations, and over the top with reference clients, who gave Fry the highest possible marks. These qualifications make Fry a "must have" on the shortlist of all retailers and transaction-focused manufacturers.

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