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For Customer Experience Professionals

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October 6, 2005

Web Design Agency Scorecard Summary: VML

Key Findings From "The Forrester Wave™: Web Design Agencies, Q3 2005"

by Harley Manning

with Nate L. Root, Michelle Amato, Janelle Johnson

This is an excerpt

Executive Summary

VML is a diversified marketing and advertising agency with a substantial Web design practice for clients in industries ranging from consumer packaged goods (the firm's area of greatest strength) to technology. Online, VML delivers solid Brand Image work: It's particularly good at creating branded content. The firm's user experience work is substantially weaker but much improved over last year's rankings and clearly on an upward trajectory.

This is an excerpt

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